The Tax Institute delivers hundreds of events each year, ranging from webinars to large-scale conferences.

As part of a broader brand refresh, we developed a design system to bring greater consistency and clarity to how these events are communicated.

The system introduced a tiered approach, with three distinct visual layers used to differentiate event categories while maintaining alignment with The Tax Institute’s broader brand. Core elements such as colour, typography, and layout were applied consistently, with variations in imagery and composition used to create distinction across individual events.

I supported the rollout and application of the design framework across a wide range of event materials. This included adapting the system across digital, print, and social formats to ensure consistency while allowing for flexibility across different event types.

The result is a cohesive and adaptable design system that supports a high volume of content while maintaining a clear and consistent brand presence across all touch-points.