Klaviyo’s K:SYD marked the brand’s first major APAC event, bringing together brands and audiences for a large-scale in-person activation.

Working within an established global identity, the focus was on adapting and delivering the brand across the event environment.

My work centred on designing and producing a wide range of event assets across print, digital, and on-screen applications. This included large-scale venue collateral, on-site signage, digital content, and motion-based assets designed for use throughout the event experience.

The focus was on amplifying brand personality and ensuring consistency across every touchpoint. The signature colour palette and bold typographic style were carried through all materials to create a cohesive and recognisable environment.

The final delivery supported a cohesive, immersive event experience that reinforced Klaviyo’s positioning as a leading B2C CRM platform, while ensuring the brand translated effectively across both physical and digital environments.