Fresh Health is an initiative from Fresh Clinics designed to support more holistic healthcare delivery across areas including menopause, weight management, and hair consultation.

As part of its launch in Australia, we developed a brand identity to clearly communicate this expanded offering while remaining accessible and easy to implement.

My role involved developing the visual identity from concept through to rollout, including logo design, colour palette, typography, and a broader visual language system. The focus was on creating a brand that felt clear, supportive, and adaptable across a range of services and audiences.

Alongside the identity, a comprehensive set of brand guidelines was developed to support consistency across all touch-points. This ensured the Fresh Health team could confidently manage and apply the brand across both digital and print as the platform continues to grow.

The result is a flexible and scalable identity system designed to support the rollout of Fresh Health and its ongoing expansion in the Australian market.